Privacy and analytics

What we measure

On our public pages we record which page was viewed, which call-to-action button was clicked, and whether a form was successfully submitted as a request. These events carry the page path and, where relevant, a channel or package name.

We do not record what you type into a form, and we do not link an analytics event to your name, email address, phone number or account.

Google Analytics

When you accept analytics, we load Google Analytics 4 (measurement ID G-LQW7Q5CSTB) and send page views and the events described above. Page locations are reduced to the site origin and path, without query strings.

Advertising storage, advertising user data and ad personalization are denied, and Google Signals is disabled. Enhanced measurement is not used to track form submissions, so a submitted form is counted once, by us, as a request.

What we never send

Names, email addresses, phone numbers, company details entered in a form, free-form messages, authentication tokens, and raw URLs or query strings are never sent to any analytics service.

Your choice

The banner offers accepting or rejecting optional analytics with equal prominence, and nothing optional loads before you choose. The choice is stored in your browser. Rejecting or later withdrawing consent stops further analytics events and clears the Google Analytics cookies we set.

Requests are not bookings

A submitted form is a request, not a confirmed appointment. Clicking a call-to-action is a click, not a booking. When a call is scheduled through Calendly, the booking is confirmed by Calendly outside this website and is not reported here as a confirmed booking or as revenue.